AYR is a brand new women's clothing company that just launched their premiere {Spring 2014} collection online. It's the sister company to the popular men's clothing line Bonobos and employs former J.CREW and Madewell designers! The company's brand motto is "Edited. Effortless. Essentials." and that's exactly what these pieces are- quality and essential basics. I love the new companies coming forward recently (like Everlane or Cuyana) that specialize in smaller collections to focus on quality over quantity and true essentials that will be in your closet for years to come. If you're interested in building your capsule wardrobe-- then AYR is definitely a company to check out. Shop below ...
Shop AYR :: wool coat // black tee // white camisole // jeans // poplin shirt // white tunic // grey sweater
Happy shopping!
xoxo,
j.
